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Le bio s’invite dans le rayon lingerie

Le bio s’invite dans le rayon lingerie
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La culture du coton monopolise seulement 3 % des surfaces cultivées sur la planète. Et pourtant, elle utilise 25 % de la consommation mondiale de pesticides. Pour produire un seul petit kilo, il faut 20 000 litres d’eau. L’empreinte écologique d’une petite culotte est de 18 kilos d’équivalent carbone… De ces constats est née la nouvelle tendance de la lingerie bio et écolo.

On connaissait l’alimentation, les cosmétiques, ou encore les vêtements bio. Voici désormais la lingerie féminine biologique. Et ne pensez pas qu’il s’agisse d’un retour de la mode « hippie » des années 70. Aujourd’hui, le sous-vêtement éco-responsable est sophistiqué et sexy. De nombreuses marques ont présenté leurs nouveaux modèles lors du Salon international de la lingerie qui s’est tenu du 18 au 21 janvier à Paris Porte de Versailles.

L’une d’entre elles, Eco-Boudoir, a particulièrement fait sensation avec une campagne vidéo choc qui dénonce les méfaits de la plantation du coton, nécessaire à l’élaboration des dessous (visionner le film plus bas). Le montage, très glamour, nous fait découvrir une culture extrêmement polluante. « Nous avons vraiment voulu créer une collection de lingerie complètement naturelle, complètement écologique, qui soit saine, belle, sexy et qui fasse mentir tous les préjugés sur le développement durable », explique Jenny White, fondatrice de l’entreprise (Royaume-Uni).

Coton biologique ou équitable, fibres naturelles comme la soie ou le chanvre, fibres de bois, bambou, soja, algues… l’industrie textile a en effet de quoi se mettre au « vert ». Eco-Boudoir réduit encore son impact environnemental en fabricant ses produits en Grande-Bretagne (diminution de la pollution due aux transports) et en réalisant les imprimés sur soie selon un procédé économe en eau.

Petite-culotte en fibre de pin blanc recyclé

Cette fibre bio est utilisée par la marque g=9.8, qui propose sous-vêtements (soutiens-gorge, boxers, strings) et loungewear (nuisettes, robes, bodies, shorties, collants et bas). Les marques françaises Peau Ethique et Les Fées de Bengale, elles, se servent de coton bio cultivé en Turquie et en Inde dans les règles du commerce équitable. La styliste Stella Mc Cartney, engagée dans la protection des animaux et opposée à l’utilisation de fourrure et de cuir dans ses collections, a aussi lancé sa ligne écolo.

On peut également évoquer la marque Occidente, avec son coton équitable, ses boutons en bois recyclé, et ses teintures respectueuses de l’environnement. Enfin, il ne fallait pas oublier de mentionner les sous-vêtements masculins Eminence, parce que l’éco-responsabilité en matière de lingerie se décline aussi chez les hommes. Le coton, bien sûr, est « labélisé Max Havelaar ».


Vidéo d’Eco-Boudoir : « Si vous ne savez pas ce qu’il y a dans votre petite culotte, devriez-vous la porter ? »


Vous êtes intéressé(es) ?

- Le site de la campagne pour la lingerie bio

- Le site d’Eco-Boudoir

- Le site de g=9.8

- Le site de Peau Ethique

- Le site des Fées de Bengale

- Le site de Stella Mc Cartney

- Le site d’Occidente

- Le site d’Eminence

- Les boutiques en ligne Made in Ethic et Fibre Nature

- Le site du Salon international de la lingerie

Yann Cohignac

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